Last night I was the guest speaker at Paul McCartney’s Liverpool Institute of Performing Arts. I’d been asked to give a speech on ‘Creative Industries and Associated Businesses in a Recession’. My talk was to cover my career from law into media and then into business , detailing the journey and how it had unfolded in the last recession. David Parish author of ‘T-shirts and Suits – A guide to the Business of Creativity’ was the other guest speaker.

The audience were all budding entrepreneurs from the world of art and culture, media and music, concerned about what the future held for them.

In our very different ways, reflecting our different experiences we revealed what we considered to be our key survival traits & knowledge on  how to survive in this highly competitive arena.